Amazon introduces palm-swiping technology at Red Rocks concert venue

Your palm could soon be your ticket to a concert

NEW YORK – Your palm may soon be your ticket to a concert.

Starting Tuesday, Red Rocks concert members can sign up to have their palm linked to a ticketing account by hovering their hand over an instrument. They just need to sign up once and then they can use their palm to join other shows and events at the venue. No Amazon account is required to use it.

Amazon signed a deal with entertainment company AEG to bring the technology to Red Rocks, which sells tickets on AEG’s ticketing site, AXS.

AXS CEO Brian Perez said other locations have plans to add the technology in the coming months, but declined to say where or how many. AEG partners with over 350 stadiums and theaters around the world.

Perez said concertgoers can get to their seats faster with the palm of their hand than having an attendant hold their phone to scan a bar code. Those who wish to have their palms scanned will have a separate alley to enter.

“You don’t have to mess with your phone. Your hand is always attached to your body,” Perez said.

Privacy experts have warned against companies using biometric data, such as face or palm scans, because of the risk of it being hacked and stolen. Amazon said it keeps Palm images in a secure part of its cloud and does not store the information on Amazon One devices. Amazon said users can ask for their information to be removed at any time.


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