It’s that time of year again, when Apple unveils its latest gadgets ahead of the holiday season.
On Tuesday, the iPhone maker will hold its annual product event — literally, due to the coronavirus pandemic — and introduce its latest lineup. New products – including iPhones and Apple Watches – will have a stronger focus on screens, in an era when people are increasingly clinging to them.
The company plans to show off new iPhones with better displays and Apple Watches with slightly larger screens, according to people not authorized to speak publicly about the products in a video presentation starting at 10 a.m. Pacific Time. to broadcast. Apple declined to comment.
The beauty of the new iPhones will be very similar to this last year’s model, people said. The biggest change will be in the screen, with what’s known as a higher “refresh rate” that will smooth out video and motion. The camera will also be improved, the people said.
The new Apple Watch will also look similar to last year’s model, but it will include a slightly larger display that may show more pixels, people informed about the products. This will make the images and text appearing on the watch face more attractive.
All told, this year’s upgrades are expected to be minor compared to the introduction of last year’s iPhone 12, which featured an overhauled design and support 5G, New, Faster Cellular Technology. That generation of iPhones helped Apple’s double profit in recent quarters.
Apple is announcing its latest products against a backdrop of antitrust and privacy concerns.
Last week, a federal judge ruled that Apple did not engage in monopolistic behavior as part of a monopoly Verdict in an antitrust lawsuit brought by Epic Games, the creator of the popular game Fortnite. But it also told Apple that it would have to allow app developers to communicate with their customers and advertise payment methods outside the App Store, allowing developers to dodge Apple’s commissions.
Apple had already agreed Several concessions to app makers in recent weeks And also said that he a. will pay $100 million as part of Agreement with small app developers. It is expected to appeal the judge’s decision.