More than 75 former employees in historically unpleasant “Craft” beer giant BrewDog has leveled several allegations around a “culture of fear” at the company. open letter, published Tomorrow, June 9, on the website “Punks with Purpose”. The Worker Collective said it was prompted to publish the letter after allegations of sexism and sexual harassment surfaced in the craft beer industry last month. in america, via Instagram user @ratmagnet, and in the UK, by @BritishBirgirl.
Founded by Brewdog, the brewery and pub chain James Watt and Martin Dickey in 2007 Now worth $2 billion, “was built upon and built upon a cult of personality,” which left former employees to share a “residual sense of dread,” alleging Punks with purpose. Such was the toxicity of workplace culture, the letter said, that “a large number of people have admitted that they have suffered mental illness as a result of working at Brewdog.” In addition to those who signed or initialed the open letter, Punks With Purpose claims that another 45 former employees “didn’t feel safe to include their names or initials.”
The letter’s co-authors write that they have “chosen not to make specific allegations … because clearly we cannot afford the wrath of BrewDog’s notoriously trigger-happy legal team,” but to co-founder Watt. Reserved part of the letter for direct addressing.
Jacob, this next route is for you.
The responsibility of this rotten culture is on you. Your attitude and actions are at the heart of the way BrewDog is perceived from inside and out. By putting growth, speed and action above all else, your company has achieved incredible things, but at the cost of the people who made your dreams come true.
People are left burnt, scared and sad at the sight of your success.
original tweet, posted last evening from Punks With Purpose, has, at the time of this writing, been retweeted four and a half thousand times; Liked by 13,200 users.
wat himself took to twitter This morning to defend the company against Punks With Purpose’s allegations, saying that BrewDog’s focus was “not on denying or contradicting the details”. [the] letter, but to listen, learn and act. He later said that the company was “sorry”.
“We’ve always tried to do the best we can by our team,” Watt wrote, “there are thousands of employees with positive stories to tell. But [Punks With Purpose letter] This proves that on many occasions we have not done it right.”
Eater contacted BrewDog for further comment on the allegations. The company expressed displeasure over Watt’s open letter.
BrewDog has always subscribed to a “punk” ethos, aimed at harnessing social media’s ability to quickly disseminate information and court disputes. Marketing stunts – and their subsequent consequences – have been an integral part of the development of the brand. In 2019 company Earned the credit for creating a new limited edition beer without a hitch casual sexuality, “beer porn”, or the politics of hate (via a notorious, ubiquitous endorsement of the former US president) Donald Trump) nor can the food-and-drink world ever forget Watt and Dickey’s theatrics (and, according to yesterday’s open letter, not true) name change, after a feud with the rock ‘n’ roll icon elvis presley estate Over a beer called Elvis Juice.
Punks with Purpose alleges that Brewdog has consistently “allowed the means to justify it.
“Lies, hypocrisy and deceit can be useful tools…”