Facebook on Tuesday launched a newsletter subscription service, an effort to bring influential writers to its platform as more creators move out of traditional publications and become independent.
To start the service, bulletin is calledFacebook spent months recruiting dozens of writers in various categories — including sports, entertainment, science and health — paying their readers upfront to bring them to Facebook’s platform. Writers include New Yorker writer Malcolm Gladwell, author Mitch Albom and organizational psychologist Adam Grant. Facebook plans to expand the program over time and partner with more authors.
“The goal here is to support the millions of people doing creative work,” Facebook CEO Mark Zuckerberg said in a conference call with reporters.
Those who are part of the bulletin can use the vast reach of Facebook’s platform to share their writing over email to customers to build their personal following. Mr Zuckerberg said he also wants the bulletin to be a place for journalists to promote their podcasts and audio projects, ideally using Facebook’s recently introduced audio tools.
The new service is part of a newspaper revival in the media industry. Although newsletters are not new, recent growth Newsletter-focused start-ups like Substack And the review has renewed interest in the form. Mainstream publishers such as The Washington Post, The Wall Street Journal and The New York Times are also experimenting with newsletter products to attract and retain readers.
Mr Zuckerberg has long said that Facebook is meant to “give everyone a voice”, and has closely watched the rise of upstarts like Substack, which allow individuals to build and grow their own followers via email newsletters. Provides equipment and payment infrastructure for
After monitoring Substack’s development and progress, Mr. Zuckerberg ordered lieutenants to consider building a competing product earlier this year, The New York Times has reported. Twitter also sees opportunities in newsletters and Bought review In January.
The company said Facebook is attracting authors by not deducting any subscription fees at launch. Substack charges 10 percent and Review takes 5 percent. Facebook has not said when and what it will charge creators in the future.
Bulletin articles and podcasts will initially be available on individual creator publication pages, on the Facebook News Feed, and in the News tab section of Facebook.