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Inside the battle to become the leading distribution app


Back in 2019, GrubHub CEO Matt Maloney was coming to terms with a new reality. “We believe that online diners are becoming more exclusive,” he wrote to shareholders after a particularly mediocre quarter.

Grubhub had spent years as a market leader in restaurant delivery. But by the fall of 2019, it was no longer at the top. Earlier that year, DoorDash surpassed GrubHub in sales for the first time. And the competitive pressure was paying off from all sides.

Uber went public just a few months ago and was overflowing with cash, which was good news for its delivery service, Uber Eats. And these competitors were doing everything they could to win our delivery dollars and investor funding.

The battle for consumers – promising or not – was on.

in this episode Land of Giants: Delivery WarOur podcast collaboration recodedIn this article, we track the rise of the biggest third-party apps and how they’ve become giants in the industry, from the perspective of the people who built them – investors, executives, founders – and who inspired the key decisions that changed how Diya delivery works and changes the way we eat.

listen to episode two Learn how these brands got their start, the investors who supercharged them, and the lengths they went to to reach the scale they needed to dominate the industry.


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