Jack in the Box expanding menu Again. The company recently unveiled four new menu items, including a new bacon burger, french fries, and pastry dessert—the latest move to increase its premium offerings.
Chief among the new additions is the incredibly indulgent Triple Bacon Cheese Jack. The new item is a triple-patty burger with three types of cheese and three types of bacon—a kind of “more is more” take on the chain’s previous Bacon Ultimate Cheeseburger. The deluxe sandwich can be upgraded even further to the Quad Bacon Cheese Jack, which takes things up a notch with a quarter patty, a fourth slice of cheese, and more bacon.
Also launching Jack in the Box’s first cheesy fry. Roast Fries consists of a layer of jack in the box fries that are piled high with chicken tenders and topped with cheese sauce, shredded cheddar cheese, and a new roast sauce. They come in two varieties, classic and spicy, the latter of which is garnished with sliced jalapeos and a “spicy mystery sauce.”
The third offering forms the sweets range of the chain. The New Chocolate Croissant Bites, essentially a breakfast item that has been reimagined as a dessert, continues the longstanding jack in the box strategy. hazy dayEncouraging customers to schedule and order food accordingly”cravingThese little croissant pieces, filled with chocolate and served hot, mark a brand new collaboration with Hershey’s.
By and large, Jack in the Box is doubling down on a business strategy that has been paying off over the past two quarters. according to series latest earnings report, driven by Jack in the Box’s higher engagement from “core customers” in addition to “larger average checks” in late 2020 and early 2021.
In fact, in the most recent quarter, company stores reported a decrease in transaction volume, but an increase in average check size. According to CEO Dan Harris, this was largely due to “a shift towards [Jack in the Box’s] Core premium entry, combined with an increase in items per order reflecting larger parties.”
With these latest additions, Jack in the Box hopes to capitalize on the growing preference for premium offerings and table-style side dishes among its customers. They’ve successfully grown their bacon burgers, but can they do the same with their sales?
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