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Kroger, Instacart team up on new 30-minute delivery service


Kroger is working with Instacart on a new delivery service that lets customers get groceries in 30 minutes

Kroger is working with Instacart on a new delivery service that lets customers get groceries in as little as 30 minutes.

The announcement has been made at a time when many people are delivering groceries for convenience and want their goods to arrive quickly.

The Kroger company said Tuesday that the service, called Kroger Delivery Now, will offer 25,000 items and reach 50 million homes. The company, which has more than 2,700 stores, will offer service for its namesake store as well as locations for Ralphs, Fred Meyer, King Sopers, Fry’s, Mariano’s and Smith’s.

The grocery chain had more than $10 billion in online sales last year and is projected to double its online sales and profitability rate by the end of 2023, said Rodney McMullen, president and chief executive officer, in a statement. helps to achieve the goal.

Kroger and Instacart first partnered nationwide in 2017 with two-hour grocery delivery and now 30-minute delivery. Two years ago they added alcohol delivery to their services.

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