The Hawaii-based Filipino influencer is not new to the limelight after making a name for himself on YouTube and short-form video app Vine, where The Rock displayed both his humor and his prowess with makeup. And while videos of him applying contour and trying out drag makeup came long before other men in makeup were gaining fame online, The Rock continues to break boundaries with his latest cover shoot.
“I’m a @playboy bunny,” wrote Rock on Twitter alongside photos of the digital cover, where he’s wearing the famous bunny suit.
According to lazy, Rock isn’t the first to rock different parts of the iconic outfit. However, he is only the third to appear on the cover of men’s lifestyle and entertainment magazine, behind the magazine’s late founder Hugh Hefner and, in July 2020, Latin pop star Bad Bunny; The Rock is the first openly gay man.
“Having a guy on the cover for Playboy is a big deal to the LGBT community, to my brown people community and it’s all so surreal,” The Rock told the publication. Overall ‘Is this still happening?’ Kind of vibe.”
The Rock’s cover story is yet to be released and lazy Yahoo Life did not immediately respond to a request for comment. a representative for glade, the leading LGBTQ support organization that is accelerating acceptance and equality, explains why representation is so important.
“Playboy’s inclusion of Bretman Rock on its cover is a powerful step in the ongoing movement toward greater diversity and inclusion in fashion and modeling,” said GLAAD talent chief Anthony Alan Ramos in a statement. “As the first gay man to cover the magazine, especially during Filipino American History Month, Bretman continues to defy rock gender norms and break down barriers to LGBTQ inclusion in the industry, not only for his vast social use the platform, but also inspire. Many other LGBTQ Filipinos who are underrepresented in fashion, modeling and across media.”