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Shawn Johnson East is one of the influential people promoting cord blood banking. What is this?


The Cord Blood Registry is one of several companies in the US that “bank” a baby’s cord blood. Cord blood banking is seeing a sudden surge in sponsored content among social media influencers. (Getty Images)

Instagram influencers routinely scout for products like hair growth vitamins and energy drinks in exchange for financial compensation, but there’s one service that’s increasingly popping up sponsored content: the Cord Blood Registry, which stores your baby’s cord. Banks the blood.

The ad is echoing a boom in sponsored content for Clearblue and First Response pregnancy tests, also featured in posts by Instagram influencers. Pregnancy and fertility has become a huge opportunity for people on Instagram to earn money fast. For example, model Iskra Lawrence reportedly made over $20,000 promoting First Response when she announced she was pregnant with her first child. (Lawrence told new York Times She gave most of her fees to two followers who experienced infertility.) Single Star Ashley Iaconetti Haiban has also promoted Fertility company Modern Fertility has been talking to fans about trying to conceive, and many others like them.

But cord blood banking is also seeing a sudden boom in sponsored content.

Former Olympic gymnast Shawn Johnson East, who has 3.1 million Instagram followers and is pregnant with their second child, announced earlier this week that she and her husband, Andrew, are “newborn stem cell bundles” from one of our favorite companies. “Giving a gift to. ,” Cord Blood Registry. The winner will receive free shipping and processing of cord blood and cord tissue, with a $2,840 value, with one year of storage. Johnson said his family collected their daughter Drew’s cord blood and “Couldn’t be more excited to do this” with your new baby.

some navy Founder Ariel Charnas, who has three children, also promoted the cord blood registry in her Instagram Stories.

Banking cord blood is a new technology, and it makes sense to ask questions about what, exactly, it’s all about and why it suddenly pops up in your Instagram feed. Here’s what you need to know.

What is the Cord Blood Registry?

The Cord Blood Registry is one of several companies in the US that “bank” a baby’s cord blood. Cord blood, if you’re not familiar with it, is the blood that remains in the placenta and umbilical cord after the baby is born.

New parents may choose to “bank” or store their baby’s cord blood for future use. This involves registering with the company in advance and taking a collection kit with you to the hospital or birthing center. Once your baby is born, the umbilical cord is cut and clamped and blood is drawn from the umbilical cord with a needle, which has a bag attached to it. American College of Obstetricians and Gynecologists (ACOG). The process takes about 10 minutes.

The blood is then sent to a laboratory, where it will be stored for the future.

Why do people do cord blood banks?

Cord blood contains blood-forming stem cells that can be used in the treatment of patients with blood cancers such as leukemia and lymphoma, as well as certain disorders of the blood and immune system, such as sickle cell disease and Wiskott-Aldrich syndrome. accordingly Food and Drug Administration.

“If you have cord blood and the disease is responsive to cord blood, it can prevent or cure a disease,” Dr. Daniel Fisher, pediatrician and pediatrician at Providence St. John’s Health Center in Santa Monica, Calif., tells Yahoo Life. “There aren’t many diseases that can be helped by cord blood, but the list is growing every year.”

“The medical science surrounding these cells is constantly evolving,” Dr. Jaime Shamonkey, chief medical officer of Generate Life Sciences, which owns the Cord Blood Registry, tells Yahoo Life. “This is a truly exciting time for this field, and new parents have a tremendous opportunity to bank this valuable resource for their children, while potentially contributing to the future of medicine. “

Cord blood is only approved by the FDA for use in “hematopoietic stem cell transplantation” procedures, which are performed in patients with disorders affecting the hematopoietic (blood-forming) system. For example, cancer is often found in blood cells. Chemotherapy treatment kills both cancer cells and healthy blood-forming stem cells. Stem cells transplanted from cord blood may help healthy blood cells re-grow after chemotherapy, the FDA states.

If there’s a certain disease that runs in your family that can be treated with stem cells, Fischer says expectant parents may consider banking their cord blood just to be safe.

“Simply put, it’s like insurance,” Dr. Michael Cackovich, a maternal-fetal medicine physician at The Ohio State University Wexner Medical Center, told Yahoo Life. “You buy it for peace of mind, and you hope you never need it. But if you do, it’s there.”

Do too many people keep their cord blood in the bank?

A spokesperson for Generate Life Sciences says the company has 1.2 million neonatal stem cell units in banks around the world, including Cord Blood Registry in the US, Cell Care in Australia, and Inception and Cell for Life in Canada.

Cacovich says he’s asked “a lot” about cord blood banking. “In my experience, it’s popular,” he says. “Many people take it for granted at some point during pregnancy, but very few actually go through it.”

Fisher, who pooled her son’s cord blood, estimates that less than 10 percent of her patients’ families have their own cord blood pooled. “I thought about it a lot and I know the science is expanding all the time,” she says of her decision to bank her cord blood. “I’m happy to talk to the parents about it,” she adds.

Why are influential people suddenly promoting the cord blood registry?

Rebecca Rothstein, director of content marketing at Generate Life Sciences, told Yahoo Life that the company has partnered with social media influencers to help educate the public about its services.

“The mission of the Cord Blood Registry is to provide reliable neonatal stem cell preservation services to families, as well as to advance the clinical application of these cells in clinical trials using these cells.” “Educating families on the benefits of neonatal stem cell preservation is essential because they only get one chance to make the decision to preserve their newborn’s stem cells from cord blood and tissue.”

The Cord Blood Registry “uses a strong impactful strategy to connect with parents and parents in an effort to educate, inform and make the complex science of neonatal stem cells accessible and understandable to all, Rothstein says. She adds, “Partnering with influencers on Instagram, Facebook, YouTube and TikTok allows us to share neonatal stem cell information with a wider audience and connect with new families who are unfamiliar with the process. ”

How much does a cord blood registry cost?

It’s not cheap. cord blood registry many packages For parents, “processing,” ranging from paying $1,685 for a year of shipping and storage, followed by an $185 annual storage fee, annual payments of $49 per month over 48 months (for a total of $2,329), plus $185 Annual storage fee. Parents can pay $4,195 in advance to store their child’s cord blood for 18 years, or $6,195 to store their cord blood for life.

Other cord blood companies have similar fees. Cost is definitely a deterrent for some expectant parents, Fisher says. “If you don’t have money, that’s fine. It’s not something that is for everyone,” she says. “If you don’t fall into the risk category for those rare diseases, don’t do it and don’t feel bad about it.”

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