Study: Newspaper circulation outweighs advertising

For the first time in 2020, the newspaper industry earned more money from circulation than advertising

New York – For the first time in 2020, the newspaper industry made more money from advertising than from circulation.

Yet like many other benchmarks noted this week by the Pew Research Center in the first of a series of reports on the state of the news media, it’s not necessarily good news.

Pew said that circulation revenue from people who bought digital or print subscriptions reached $11.1 billion in 2020. The newspaper industry reported $8.8 billion in advertising revenue last year.

In 2006, in the early Internet era far from the industry, newspapers reported $49.3 billion in advertising revenue. Circulation revenue in 2006 was the same as the previous year.

Pew’s estimate of weekday newspaper circulation, compounded by the move to digital and a few different reporting sources, was 24.3 million last year. Twenty years ago, it was 57.8 million.

Newsroom employment in 2006 was 74,410, an increase from the previous year. There were 30,820 people in the newsroom in 2020.

Pew said the median salary for editors last year was $50,010, or $2,104 less than in 2012.

Where is the development? Earlier this year, Edison Research and Triton Digital estimated that 41% of Americans age 12 and older had listened to a podcast in the past month, up from 9% in 2008.


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