almost everyone loves Tandoori Paneer Sandwich, and a specialty restaurant chain has made grilled cheese a next level experience. Now, that brand—a Midwest franchise that’s featured shark Tank—is going to take their latest, greatest “melt concept” widely to grow their nationwide footprint by a quarter.
If this sounds like good news, keep reading. (also don’t miss The Best Grilled Cheese in Every State, According to Yelpie.)
Tom and Chi started off small but mighty.
Tom and Chi’s brand story Turns out the grilled cheese chain originated in “a pop-up tent on Fountain Square in Cincinnati” that serves grilled cheese sandwiches “to the chill and hungry crowd that flocks to the annual Outdoor Holiday Market.” The toasted, melty sandwich on a cold day certainly sounds like a solid recipe, enough for the brand to finally appear. man vs food nation, shark Tank, chew, and other television shows.
Tom and Chi gained a “cult following”.
As of 2017, Tom & Chi has gained nationwide recognition as “a grilled cheese and soup brand with a cult following”, according to restaurant business. At the time, they were acquired by GSR Brands, which also owned Cincinnati’s Gold Star Chili. Over the years, GSR has moved Tom & Chee from a simple grilled cheese approach to a more developed “melt concept” in the interest of increasing profit margins – as GSR President and CEO Roger David pointed out. restaurant business, The owners had to transform the Tom & Chi from sandwiches, soups and salads into a big “wow” for customers. “We had to figure out how to elevate the sandwich,” David says. “That’s when we developed the concept to melt down.”
related: The Best Salads in Every State
Now, they’re on fire.
Now, with a hearty menu of “protein-based melt sandwiches” that helped Tom & Chee survive the pandemic (though locations in Nashville and Akron, Ohio appear to have closed recently), parent company Small Sees the series as a brand that is officially ready. Go big as restaurant business Report: “Tom & Chi has nine units, with three more restaurants in the pipeline.”
Tom and Chi may come to your nearest city.
From Listening to His Podcast Interview, It Doesn’t Look Like David Revealed restaurant business Where there will be new places. However, their Website suggests Pittsburgh is one of the cities that will soon have its own downtown Tom & Chi, with an address listing at PPG Place, while Oklahoma City also got its own Tom & Chi.
What the CEO shared is that the new locations will feature this pared-down but delectable menu as well as lower square footage to “account for more off-premises business” melting down. Moving beyond restaurant walls is a popular move these days to increase customer interest-Even Wendy Agrees.
If it all suddenly melts into a grilled cheese craving, don’t miss it: