There are frequent fights between powerful digital companies about what video streaming appears on our living room TV sets. This shows how the overlords of the new TV are falling into bad habits like the old TV.
Explain to me why money, power and our personal information are at loggerheads, all dependent on streaming entertainment, and how we are stuck in the middle.
One root of the problem is that streaming TV app systems such as Amazon Fire TV and Roku work almost like cable TV and not like smartphone apps. (Didn’t we need streaming to relieve the troubles of cable TV?)
I want us to remember one thing: Entertainment is great in many ways, but the standard business practices that are developing around it are rotting. It is changing what should be the simple pleasure of watching TV in an ugly mess.
For Display A, let me point you to Google’s recent skirmish between YouTube and Roku, a gadget for connecting TV sets to online video apps. They have beef Complicated, But as a result, Roku threatened to block one of YouTube’s apps, and Google threatened Send free alternative streaming gadget For Roku customers. Each side stated that the other was a bully.
One version of this battle keeps on happening. When Amazon and HBO owner collided People’s viewing habits, control over people’s money and data for months HBO Max could not watch on Amazon Fire TV Streaming video device or through Amazon’s Prime Video app. The same thing happened almost inside Dispute between NBC’s Mayur Video Service and Roku.
The wild thing is how familiar it is. Beef and temporary blackouts of programming are exactly how old TV has worked for decades. Cable TV, and is no longer a standard term in the new TV App Store, so everything is a tough fight.
Think about it: ESPN is in your cable lineup because there is a complicated contract between the channel owner, Walt Disney, and Comcast or any other provider every few years. If both sides reach a contract deadlock, college football may disappear from your TV for a while. Repeat this for each channel on the dial.
Cable TV, along with Amazon, Roku and their partners, often reached separate contracts with streaming services after paying a fee for streaming services, whether it was Amazon or Roku to show ads in a video app from another company. Is or how a streaming app works.
It is hands-on combat with each TV app. Like cable TV, the most difficult lawyers or the company with the most power often win.
How does this smartphone app store work. Apple and Google set the terms (In general) Apply equally to all apps rather than a one-to-one agreement. App creators comply with those rules and regulations or opt out.
Yes, there are serious drawbacks to that system. App creators And Regulatory Complains that it gives Apple and Google total control over our digital lives. But the advantage of making the same rules for every app is that it reduces constant fighting.
We don’t need more specific dictators, but perhaps streaming services and TV apps can take lessons from the one-size-fits-all rules of the smartphone app store.
One more thought: Maybe we can make our TV our own dumber by completely deleting the apps. Would we have been better off if the TV did not have an App Store, but our TV set had only web browsers?
Or what if they all use technology Apple’s AirPlay To see our smartphone on a big TV screen? Instead of firing the Netflix or Peacock app on our TV or set top box, we will use the app on our phone and the image will automatically appear on our TV. It can be Clooney. And while I’ve talked to experts in streaming video technology, some of them have said that this will reduce the quality of video that people expect on a TV screen.
But you can see who I am struggling with. I don’t want to see the bad old ways of cable TV.